Connecting people to nature through gardening
What we did
Naming
Brand Identity
Illustration
Printed Collateral
Digital
Naming
Brand Identity
Illustration
Printed Collateral
Digital
New Ground Gardens
New Ground Gardens create beautiful, functional spaces through
plant-centred garden design. The brief was to create an identity that reflect the many elements of a successful garden. We created a series of illustrative shapes expressing flowers, plants, animals, insects, the weather and even people interacting with outdoor spaces. The shapes exist as standalone illustrations or can be combined a myriad of ways to make unique and expressive brand patterns. We consciously chose a colour palette which largely avoided the tradional colour of green in favour of other shades and hues often found in contemporary gardens.
New Ground Gardens create beautiful, functional spaces through
plant-centred garden design. The brief was to create an identity that reflect the many elements of a successful garden. We created a series of illustrative shapes expressing flowers, plants, animals, insects, the weather and even people interacting with outdoor spaces. The shapes exist as standalone illustrations or can be combined a myriad of ways to make unique and expressive brand patterns. We consciously chose a colour palette which largely avoided the tradional colour of green in favour of other shades and hues often found in contemporary gardens.
