Connecting people to nature through gardening

What we did
Brand Identity
Printed Collateral

New Ground Gardens
New Ground Gardens create beautiful, functional spaces through
plant-centred garden design. The brief was to create an identity that reflect the many elements of a successful garden. We created a series of illustrative shapes expressing flowers, plants, animals, insects, the weather and even people interacting with outdoor spaces. The shapes exist as standalone illustrations or can be combined a myriad of ways to make unique and expressive brand patterns. We consciously chose a colour palette which largely avoided the tradional colour of green in favour of other shades and hues often found in contemporary gardens.

+61 (0)3 6292 5544

Studio 5
Bank Arcade
64-68 Liverpool Street
Hobart TAS 7000