Refining a local bastion of healthy eating

What we did
Brand Strategy
Brand Identity

Printed Collateral

Store Graphics
Brand Campaign

Jeremy Button

Liv-eat is a Tasmanian owned and operated healthy eating franchise operating across the state and at select locations throughout Australia. We worked with them to develop their brand in support of their continued growth. The work involved redrawing the logo, defining a new colour palette, introducing new brand fonts and the implentation of a new tagline ‘Good Choice’. In addition, we introduced an element of humour through copywriting and imagery whilst maintaining their key messaging around health and balance.

+61 (0)3 6292 5544

Studio 5
Bank Arcade
64-68 Liverpool Street
Hobart TAS 7000