Evolving a craft beer brewery with ambition

What we did
Brand Identity
Environmental Graphics

Fox Friday
Fox Friday is a craft beer brand brewed in Hobart. Preceding a period of expectant growth, we were asked to develop their brand identity and packaging. We choose to forgo the trend of illustration in the craft beer sector and opt for a simple typographic system that can grow over time to become more expressive.


+61 (0)3 6292 5544

Studio 5
Bank Arcade
64-68 Liverpool Street
Hobart TAS 7000