Finding joy in the journey
What we did
Brand Strategy
Brand Identity
Printed Collateral
Signage
Brand Campaign
Brand Strategy
Brand Identity
Printed Collateral
Signage
Brand Campaign
Blue Edge Property
Prioritising long-term client/agent relationships over short term goals, we worked closely with the team to develop a new brand narrative — 'Joy in the Journey'. To support the strategy we created a strong and memorable house logo / capital 'G' which symbolises the movement in and out of properties. Despite the name, we also chose to forgo the industry-standard navy blue for something that stands out amongst the crowd.
Prioritising long-term client/agent relationships over short term goals, we worked closely with the team to develop a new brand narrative — 'Joy in the Journey'. To support the strategy we created a strong and memorable house logo / capital 'G' which symbolises the movement in and out of properties. Despite the name, we also chose to forgo the industry-standard navy blue for something that stands out amongst the crowd.
