Finding joy in the journey

What we did
Brand Strategy
Brand Identity
Printed Collateral
Brand Campaign

Blue Edge Property
Prioritising long-term client/agent relationships over short term goals, we worked closely with the team to develop a new brand narrative — 'Joy in the Journey'. To support the strategy we created a strong and memorable house logo / capital 'G' which symbolises the movement in and out of properties. Despite the name, we also chose to forgo the industry-standard navy blue for something that stands out amongst the crowd.

+61 (0)3 6292 5544

Studio 5
Bank Arcade
64-68 Liverpool Street
Hobart TAS 7000