A new look for Tasmania’s favorite bakery
What we did
Brand Strategy
Brand Identity
Copywriting
Packaging
Advertising
Print Collateral
Credits
Taaryn Brench
Brand Strategy
Brand Identity
Copywriting
Packaging
Advertising
Print Collateral
Credits
Taaryn Brench
Banjo’s
Banjo’s is a a well-known bakery cafe chain founded in Tasmanian over 40 years a go. We worked with the team to define a new brand strategy around the idea of comfort and heart-warming food. To support the new strategy, we refined the brand identity by creating a new logo, refining the colour palette, introducing new brand fonts and developing a new illustrative pattern.
Banjo’s is a a well-known bakery cafe chain founded in Tasmanian over 40 years a go. We worked with the team to define a new brand strategy around the idea of comfort and heart-warming food. To support the new strategy, we refined the brand identity by creating a new logo, refining the colour palette, introducing new brand fonts and developing a new illustrative pattern.









