A new look for Tasmania’s favorite bakery


What we did
Brand Strategy
Brand Identity
Copywriting
Packaging
Advertising
Print Collateral


Credits
Taaryn Brench

Banjo’s
Banjo’s is a a well-known bakery cafe chain founded in Tasmanian over 40 years a go. We worked with the team to define a new brand strategy around the idea of comfort and heart-warming food. To support the new strategy, we refined the brand identity by creating a new logo, refining the colour palette, introducing new brand fonts and developing a new illustrative pattern. 




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Studio 5
Bank Arcade
64-68 Liverpool Street
Hobart TAS 7000